CRM

CRM is a business strategy aimed at understanding and anticipating the needs of an enterprise's current and potential customers. From a technological perspective, it involves capturing customer data from across the organization and consolidating all internally and externally acquired customer-related data in a central database. This data is then analyzed and the results of the analysis are distributed via customer touch points like mobile sales force, inbound and outbound call centers, web sites, point-of-sale, email, etc., for use while dealing with customers at these very touch points.

CRM is a set of strategies, processes, metrics, organizational culture and technology solutions that enhance an organization's ability to see the differences in its customers’ and prospects' behavior and needs, track new opportunities to better serve their customers and act, instantly and profitably, on those differences and opportunities.

Covansys offers its clients a comprehensive CRM solution that encompasses all the aspects of the clients’ business. Covansys believes that CRM is not just a technology suite but a business strategy to optimize profitability, revenue and customer satisfaction. Our Unique partnership sourcing model and project management methodology ensure that the CRM offering is best tailored to the specific requirements of the client and results in the most optimum solution.